09 — Merchandise
Gear & Merch Store
Merchandise is the physical side of the platform: the official pillow that unlocks Tier 3, federation apparel, and each fighter's own storefront once they reach a paid tier.
Catalogue
| Line | Products | Why it exists |
|---|---|---|
| Official gear | Serial-coded PFC pillow, hand wraps, gym bag. | The pillow is the Tier 3 gate — registering its serial code verifies the fighter. |
| Federation apparel | T-shirts, hoodies, rash guards, caps. | Everyday brand revenue and visible identity outside the app. |
| Fighter storefront | The fighter's own name, nickname and card art on apparel. | Unlocked at paid tiers; fans buy directly from the athlete. |
| Card prints | Physical twins of Digital Fighter Cards. | Collectors who want the card in hand — see the Fighter Cards section. |
| Event merch | Limited drops tied to a sanctioned PFC event. | Scarcity around real fight nights. |
How it works
For fans
Buying- Every fighter profile above the free tiers shows a Store tab.
- Federation gear is sold from a single platform store, shipped internationally.
- Checkout is the same wallet and payment flow used for cards and tips.
- Order tracking lives in the fan dashboard next to the card collection.
For fighters
Selling- The storefront is a tier benefit — no upfront cost, no inventory, no stock risk.
- Designs are generated from the fighter's approved card art and name treatment.
- The fighter keeps the majority of the margin; the platform and federation take a service fee.
- Sales appear in the fighter's analytics beside tips and card revenue.
Production
Print on demand- Apparel and prints are produced on demand through Printify — no warehouse.
- Official gear (pillows, wraps) is sourced by the federation and stocked normally.
- Every pillow ships with a unique serial code registered to the buyer at checkout.
Priority: official pillow sales ship first — they are the hardware the federation already believes in, and the app becomes its distribution channel. Federation apparel follows, and fighter storefronts open as fighters reach paid tiers.
Discussion
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